Manage Smarter 74: How to Reach the C-Suite Sooner

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Jessica Hawthorne-Castro is the CEO and owner of Hawthorne Advertising. an award-winning technology-based advertising agency specializing in analytics and accountable brand campaigns.

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In this episode, Audrey, Lee and Jessica discuss:

  • How she rose from the mail room of a talent agency to the C-Suite
  • The #1 mistake managers make regarding goal setting and planning
  • Advice to young professional women aspiring to be in the C-Suite
  • Why taking initiative can unlock the keys to career success
  • Hot trends in advertising and marketing

“Your company is your employee. We’re moving towards data, analytics and automation but still it’s the people behind all those programs. The employees and culture are the most important thing to any company.

– Jessica Hawthorne-Castro

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