*KARLA

CRAWFORD KERR

Karla (1)

As VP of Marketing for Hawthorne, Karla uses her strong communication, problem solving and product management skills to lead marketing and business development initiatives.  

She specializes in public relations, event/tradeshow planning and account managementShe has worked with numerous clients across industry sectors, including Applica, BLACK+DECKER, Braun, Brother International, Clorox, Gerber Life Insurance, Nikon, Kaz Honeywell, Kreg Tool, Oreck, Procter & Gamble, Transamerica and the US Navy. 

Karla is a proven team player capable of adapting quickly, thinking critically and developing and maintaining lasting and mutually beneficial relationships. She has been with Hawthorne for more than two decades and is known for creating windows where there are no doors. In 2019 she received the core values award, “Works Hard, Has Fun” from her fellow staffers. She brings the power of passion and perseverance to her workday in and day out, living life like a marathon.  

Before assuming her current role, Karla served in key leadership positions at Hawthorne, including Senior Director of Marketing, Director of Business Development and Corporate Relations and Senior Account Executive. Karla has been recognized for a variety of advertising industry achievements, among them: Electronic Retailing Association Volunteer of the Year and Direct Response Marketing Association/Response Magazine Member of the Year nominee. She has been invited to speak on direct response at the International Home + Housewares Show, InventHelp – INPEX Pitch to the Pros, ERA D2C Conference & Exposition and more.  

Karla holds a Bachelor of Arts degree with a double major in mass communications and radio/television from Grand View University. A history buff, Karla volunteers at the Pioneer Log Village for the Midwest Old Threshers and Settlers Association. She also serves as a performance category judge for juniors and seniors competing in National History Day.