Breakfast is served: 500,000+ Units Sold
Client Background: Hamilton Beach is the United States’ largest manufacturer of small kitchen appliances selling products in every major retailer. Introduced in 2013, the Breakfast Sandwich Maker (BSM) was the first product of its kind to enter the market.
Client Challenge: Hamilton Beach needed to drive sufficient retail sales in key selling periods to support its large retail footprint. Without heavy consumer demand, retailers would abandon the BSM and withdraw shelf space.