Quintupled Results Get Standing Ovation

Client Background:

  • VARIDESK is a global retailer of height-adjustable standing desk units and accessories, sold primarily via website and Amazon.com. VARIDESK currently competes against ten other major competitors in the standing desk industry.

Client Challenge:

  • To become, and remain, top-of-mind VARIDESK needed to refresh the brand’s look-and-feel in order to reach new markets through television.
  • While the concept of standing is widely acknowledged to be good for one’s health, changing long-standing behavior is extremely difficult.

Our Strategy:

  • Develop a creative approach that would define and differentiate the VARIDESK brand as the ideal lifestyle choice at home or at the office.
  • Convince and compel people to rethink the way they work.

See our strategy & results>

Our Solution:

  • Create and produce TV spots with a strong message communicating to home and office workers that they have authority over their workstations.
  • Position VARIDESK as a solution to poor posture, bad backs, increased health risks and lack of focus and energy.
  • Reinforce the advantages VARIDESK has over its competitors: the best price/highest quality value, simple adjustability, fully-assembled product delivery and free shipping

Campaign Results:

  • After two months of airtime, VARIDESK posted the strongest day of sales in the company’s history.
  • When the :60 spot aired just before a 2016 Presidential debate, VARIDESK site visits jumped by 300%.
  • Since Q4 2015, Hawthorne’s :60 spots continue to help VARIDESK set sales records month over month.